Meet George Lu, the creative heart behind East Osmanthus. Based in Brooklyn, New York, George is a passionate fashion lover and designer who turned years of professional experience gained in boutique fashion into a beautiful venture: East Osmanthus.
Founded in 2015, East Osmanthus is more than just a brand — it’s a tribute to family and heritage. The name beautifully blends the Chinese characters from George’s parents' names: “东” ( east ) and “桂” ( osmanthus ), symbolizing both roots and growth.
At the core of East Osmanthus is a passion for crafting exquisite wedding dresses that celebrate love and individuality. Alongside these gowns, the brand offers a carefully curated selection of bridal accessories — including elegant veils, luxurious faux fur wraps, and delicate jewelry — all designed to complete the bride's vision.
Every product is thoughtfully designed and crafted with precision at local studios. Each piece is handmade and undergoes meticulous inspection, because at East Osmanthus, quality isn’t just a standard — it’s a promise. George and his team pour dedication into every stitch, ensuring that each creation tells a story of perfection, from concept to completion.
But the creativity doesn’t stop there. East Osmanthus loves to embrace new ideas and custom dreams. If you have a vision that isn’t yet in the collection, they warmly invite you to reach out. Together, you can co-create something uniquely yours.
All products are lovingly designed and produced across New York, United States; Brighton, United Kingdom; and Shenzhen, China, bringing together diverse creative perspectives, craftsmanship, and inspiration.
With deepest love and gratitude, thank you for your support. East Osmanthus can’t wait to be part of your special day.
